What is 0707? The story behind our unconventional branding

What is 0707? The story behind our unconventional branding

The inception of 0707 can be traced back to the year 2007, to the bustling Indian city of New Delhi, where a bright-eyed entrepreneur-in-the-making in his mid 20s who went by the name of Prateek Chandra decided to set up a design & marketing consulting firm.

How to Use White Space in UI Design: Best Practices with Practical Tips

How to Use White Space in UI Design: Best Practices with Practical Tips

White space or ‘negative space’ as it is also known by, is the empty space between content and design elements. It is also akin to the pauses jammed in between songs and conversations. Without these pauses, those songs that we love so much or conversations that we look forward to would be nothing but total nerve-wrecking racket.

Is Green UX Design The Key to A Cleaner Future?

Is Green UX Design The Key to A Cleaner Future?

Sustainability, in today’s time, is seen as framework of research, community efforts, global initiatives and programs to fight for ecological balance and save earth’s natural resources from running dry due to overexploitation.

Take Your Branding Game a Notch Higher with a Brand Mascot

Take Your Branding Game a Notch Higher with a Brand Mascot

If created and pitched smartly, brand mascots can strike the right chord with the target audience and leave a lasting impression in their hearts and minds. M&M’s Spokescandies, Tony the Tiger and the Pillsbury Doughboy come to mind when we think of the most lovable mascots of all times. Each of these mascots made a huge impact with children, courtesy the fun way in which they presented the products.

How to design landing pages that can improve your website's conversion rate

How to design landing pages that can improve your website's conversion rate

The landing page doesn’t have to be your website’s homepage. Essentially, it has to be a webpage with all the information that your target audience would be interested in and you’d, therefore want to redirect them to that page.

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

Availability of visible actions that are obvious enough to prompt users into taking their next step are just as crucial as the lack of it in understanding user behavior. A series of such steps indicate a clear interaction between the user and the design interface. Effective design is all about identifying what users need and offering exactly that to them.

Best web design companies & web designers in the US for every budget and industry

Best web design companies & web designers in the US for every budget and industry

The World Wide Web is inexhaustibly replete with millions of websites, each serving some purpose that fulfils the needs of netizens on the virtual prowl every day. And though getting your own website up and running pronto has become quite simple now, thanks to template-based website builders, the task is best left into the hands of professional web designers.

Website development project management: Best practices for entrepreneurs & marketers

Website development project management: Best practices for entrepreneurs & marketers

Website project management is one of the more crucial skills you should consider gaining if you run a web design & development agency. Working on your technical prowess or trying to get better at aligning deliveries for a project are responsibilities that you’ll find easy enough to handle with time. Managing the project itself, on the other hand, is an entirely different ballgame.

Moving from brick-and-mortar store to eCommerce store in COVID times: Your ultimate guide

Moving from brick-and-mortar store to eCommerce store in COVID times: Your ultimate guide

By the end of 2020, over 15,000 retail stores had shut shop in the US, mostly declaring bankruptcy, as strict restrictions led to slim revenues and rising debt. Of course, a large number of retail stores were making a steady transition to the online space, a step that was influenced by both the pandemic as well as adaptation to a growing trend of doing business online.

5 simple but effective methods to manage a remote team by addressing the key challenges

5 simple but effective methods to manage a remote team by addressing the key challenges

With the unprecedented rise in remote working in the wake of the COVID-19 crisis, a forecast by Global Workplace Analytics suggests that about 25-30% of the American workforce will be working from home most days in a week by the end of 2021. As confidence and productivity climb higher, we might even see remote working as a new normal in the near future.