What is 0707? The story behind our unconventional branding

What is 0707? The story behind our unconventional branding

The inception of 0707 can be traced back to the year 2007, to the bustling Indian city of New Delhi, where a bright-eyed entrepreneur-in-the-making in his mid 20s who went by the name of Prateek Chandra decided to set up a design & marketing consulting firm.

Is Your Retail Business Well-Prepared for the 2021 Holiday Shopping Season?

Is Your Retail Business Well-Prepared for the 2021 Holiday Shopping Season?

In the face of a global pandemic and a looming holiday season, marketers and managers at retail companies are literally forced to reorganize their strategies when it comes to managing operations, inventory and shipping.

Parallax Scrolling: Is it Worth All the Effort, Money & Time?

Parallax Scrolling: Is it Worth All the Effort, Money & Time?

Adapting to the demands of parallax scrolling can be difficult, but it doesn't have to create problems. With proper design and developer collaboration in place there are many ways you could avoid common pitfalls when using this effect on your website or app experience.

Dark Mode is the Dark Horse in UI Design: Would You Agree?

Dark Mode is the Dark Horse in UI Design: Would You Agree?

With the rise of dark mode, designers are creating apps and websites with a more intense visual experience. Interfaces in this category have backgrounds that go from light to dark and they can be used for any situation where you want your visitors’ eyes focused on what's being shown without any distraction or flashing colors popping out at them unexpectedly.

Review of the Top 5 Prototyping Tools for UI/UX Designers in 2021

Review of the Top 5 Prototyping Tools for UI/UX Designers in 2021

The right tools can make any project a breeze. From the sketchy beginnings of an idea through construction, prototypes are built with various types and styles that range from simple design templates for designing screens or wireframes all the way up to integrated product development.

A Look at the Major Takeaways from UX/UI Principles Applied in Game Design

A Look at the Major Takeaways from UX/UI Principles Applied in Game Design

One of the biggest challenges that a game designer faces is creating both a delightful and memorable experience for the players. Remember, the goal is to hook them gamers to build enough excitement for follow-up versions of the games they’re playing.

Best Front-end Technology for Enterprise Websites in 2021: A Comparative Study

Best Front-end Technology for Enterprise Websites in 2021: A Comparative Study

Businesses that want to be successful online need a great and immersive user experience. The first impression is what will prompt users to make their next move. Much of the responsibility in creating that experience rests on a front-end developer and the architecture they adopt.

Growth Design: The Path to the Future of Product Design that Every Business Should Follow

Growth Design: The Path to the Future of Product Design that Every Business Should Follow

In the world of web design, growth designers are on a mission to make sites easier and more intuitive for new visitors. They understand that your current customer base is important, but it’s just as vital to not get caught up in keeping them engaged through advertising ploys and focus instead all efforts into making sure people want to return again so they can tell their friends about how great you site was.

Why Your Website Should be ADA Compliant with an Accessibility Statement and How to Build One

Why Your Website Should be ADA Compliant with an Accessibility Statement and How to Build One

From employment and business opportunities to education, health care and sports, the internet is a world of information and resources for everyone around the world. And it is especially because of this momentous information overdrive that people with disabilities need equal access to the internet.

UX Design Mistakes You Unwittingly Make and How to Fix Them

UX Design Mistakes You Unwittingly Make and How to Fix Them

When designing any new feature it's important to not only think about its benefits but also about negative consequences to any possible design flaws in the feature. Not only could the performance of your product be seriously thwarted but your chances at securing the loyalty of users could fall flat on your face.