Our Insights

In order to tell you more about 0707 we would like to invite you on a journey back to its origins, to the time when it all began with an ambitious plan.

Availability of visible actions that are obvious enough to prompt users into taking their next step are just as crucial as the lack of it in understanding user behavior. A series of such steps indicate a clear interaction between the user and the design interface. Effective design is all about identifying what users need and offering exactly that to them.

The World Wide Web is inexhaustibly replete with millions of websites, each serving some purpose that fulfils the needs of netizens on the virtual prowl every day. And though getting your own website up and running pronto has become quite simple now, thanks to template-based website builders, the task is best left into the hands of professional web designers.

Website project management is one of the more crucial skills you should consider gaining if you run a web design & development agency. Working on your technical prowess or trying to get better at aligning deliveries for a project are responsibilities that you’ll find easy enough to handle with time. Managing the project itself, on the other hand, is an entirely different ballgame.

By the end of 2020, over 15,000 retail stores had shut shop in the US, mostly declaring bankruptcy, as strict restrictions led to slim revenues and rising debt. Of course, a large number of retail stores were making a steady transition to the online space, a step that was influenced by both the pandemic as well as adaptation to a growing trend of doing business online.

With the unprecedented rise in remote working in the wake of the COVID-19 crisis, a forecast by Global Workplace Analytics suggests that about 25-30% of the American workforce will be working from home most days in a week by the end of 2021. As confidence and productivity climb higher, we might even see remote working as a new normal in the near future.

Customer acquisition and customer retention, quite simply put, are the two main pillars that hold up a business, no matter what the nature of the business is. While the former entails the strategy of acquiring new customers through various marketing campaigns, the latter is about converting them to loyal customers by strengthening the buyer and seller relationship.

Emailing is in no way a dying practice, and email marketing certainly is not. No, on the contrary email marketing is a highly effective marketing strategy that business owners depend on, whatever the industry they belong to.

Did you know that a staggering 88.05% of shopping carts were abandoned globally in March 2020? The automotive industry scored the highest abandonment rate at 96.88%. While many shoppers add items to cart and proceed towards the checkout simply to find out what the total cost, including shipping, is going to be, there are many other reasons behind the high abandonment rate.

Shipping is one of the most challenging components of eCommerce business operations. You could be running highly profitable promotions on your site with everything under control and yet shipping would be one area that would remain largely out of your control.