At the heart of our design philosophy is this principle of iterative process that we adhere to with the aim to achieve perfection or what’s closest to it. That, and an innate creative approach have helped us sync naturally with projects of any kind and size. To ensure a successful UX design project, we follow a UX design process that’s not any different from the usually practiced processes and it looks somewhat like this:
Discovery Interviews / Workshops
The most effective way to kickoff a project is by organizing a UX discovery workshop and/or interview with you, where we assimilate all project scope documentation, interview stakeholders, understand your requirements, share thoughts and conduct in-depth research to start planning our steps. Our designers will collaborate with stakeholders to review the current design/product, scan the problem areas and zero in on areas that need enhancement. A detailed research and analysis of your biggest competitors, their approaches and popular UI/UX trends fall next in line, as we begin our alignment towards a common goal, which is a successful brand.
Digital Strategy & Planning
This is that part where every step will be a carefully laid plan backed by a digital strategy that stands on all the results from our in-depth research. Nothing will be left on guesswork or hunches, as we’ll adopt an iterative approach to implement the best of UX elements like accessibility, usability, wireframe, IxD and user persona for your product. Every technical touchpoints will be documented before the conceptualized idea is shared with the stakeholders for approval. With the concept getting approved, we make way for the next step - designing the product.
Empathy is a key emotion that helps us understand people better, and we’re a stickler for it when it comes to designing a product for your target audience. So, once your team approves our UI/UX design concept, we get down to designing it right away, all the while following the approach of design thinking to come up with a product that your consumers will truly love. With a user persona in sight, we draw flowcharts, wireframe, prototype, test, QC and repeat until we get it right. The next step is the design handoff to the developer team, with a master handoff document that elaborates key details like mockups, design specs, downloadable assets, interactions from IxD and the design checklist.
With the design guidelines provided by the designers now in hand, our developers start coding feverishly, aided by the best technologies to offer you a product that is scalable, cross-platform functional and that supports third-party API integration. The product is then sent to your team of designers and developers for quality analysis before it’s finalized.
The final product past development stage, we send it through an elaborate usability testing process that involves data analysis, bug reporting, recording user response and making recommendations for improvements if required. Once we have ironed the creases to arrive at a bug-free and complete product, it goes through a final quality check before being sent to you for your approval.