SigFig

The Scenario

With the attention of some of the leading names in the financial market now positioned on them, it was time for a rapidly expanding SigFig to up the ante with a corporate website that would befit its industry reputation. The website had to be design-rich, technologically adaptive and filled with valuable information (remember their methodology?). And all of these in the quickest time possible.

The Solution

We love the prospect of receiving new challenges to keep the creative machinery running at all times in our 0707 family. Naturally, the opportunity to create a custom corporate website for a company of SigFig’s caliber was quite perfect for us and we relished every moment of it, including learning and adapting to a new CMS - Netlify (Thanks SigFig).

Fast-forward to a few quick decisive rounds of interviews and team meetings, and we got down to the task of engineering the headless CMS architecture with React at the front-end and Netlify at the backend. Wading on uncharted waters, we adapted fast to a never-before used framework to keep the project on track, while guiding the client to adapt to the new technologies at the same time.

Interestingly, learning was a mutual experience that the teams on both sides were rewarded with through this partnership, made quite pleasant by the well-rounded Kyle Hietala, who led the SigFig team from the front, every bit of a leader and professional that we hoped him to be.

It took 45 days of an enriching collaboration between the respective design & engineering teams of SigFig and 0707 to come up with a website that both parties were equally proud of. Not just because of a project that was wrapped up in record time, but also for what came out of it - a world-class corporate website that checked out on all levels of expectations - both the client’s and ours.