SkinSpirit Case Study
SkinSpirit's old website was technologically obsolete, depriving it from higher conversion & better performance. We overhauled the CMS for greater stability, infused workflow automation, performance metrics & booking feature for lead generation & better user experience.
Founded in 2003, SkinSpirit was conceptualized to be the quintessential destination for skin and body aestheticism with completely natural-looking results.
For over a decade, SkinSpirit’s treatments and products have been augmented by scientific research, cutting-edge technology and a burgeoning team of medical professionals to offer users a chance at feeling and looking their absolute best.
Currently operating out of 15 cities in five US states, their journey has just picked up momentum even as they continue to grab attention with their services and gain newer clients.
A holistic brand for people who believe beauty is more than skin deep.
Why Redesign?
SkinSpirit had an active team of medical professionals with expertise in diverse areas of skin and body treatments. What they were missing out on was a platform that was just as cutting-edge and scalable as their medical technology. That, and a brand-new website.
We adopted seamless UI/UX designs to best complement the rebranded version of SkinSpirit, while re-engineering the CMS (backend) for enhanced stability and security.
Our Approach
0707 moved in swiftly, fully prepared with an approach that brought in all of SkinSpirit’s and its own designers & developers together for the project to achieve optimal results.
We created seamless UI/UX designs for user-friendliness and better user experience, while re-engineering the CMS (WordPress backend) for enhanced stability and security.
0707 made the mundane tasks of online business easier by introducing lead capture and workflow automation, followed by the integration of an external booking system on SkinSpirit’s website.
But, we didn’t just stop there. We provided (still do) valuable website performance analyses, digital marketing consulting and necessary improvements along the way.
Our collaboration with SkinSpirit continues to this day, as we provide ongoing designs and functionality updates, besides the customary website maintenance.
