Our Insights: email marketing

Successful email marketing made easy: A beginner's guide

Successful email marketing made easy: A beginner's guide

Emailing is in no way a dying practice, and email marketing certainly is not. No, on the contrary email marketing is a highly effective marketing strategy that business owners depend on, whatever the industry they belong to.

4 easy steps to validate your product idea before launching it online

4 easy steps to validate your product idea before launching it online

Manufacturing, promoting and selling a product online involves a great deal of money, time and effort. It’s therefore extremely important that you go about it in a systematic manner so your product idea doesn’t tank in the market.

8 vital lessons to take home from the best eCommerce websites

8 vital lessons to take home from the best eCommerce websites

We explored some of the most popular eCommerce websites to learn more about their secrets to success and what makes them stay strong in their respective top places. Join us in this survey that will put the spotlight on the ‘best of the best’ - some of the best practices by the best eCommerce websites.

Storytelling your way to profits - Why & how to tell a compelling brand story

Storytelling your way to profits - Why & how to tell a compelling brand story

Customers relate more to businesses that have a great story to narrate, stories of how they started, why they even started, of the obstacles they faced and overcame, of why their customers should trust them, and so on.