What is 0707? The story behind our unconventional branding

What is 0707? The story behind our unconventional branding

The Journey

In order to tell you more about 0707 we would like to invite you on a journey back to its origins, to the time when it all began with an ambitious plan.  

The genesis of 0707 can be traced back to the year 2007, to the city of New Delhi in India, where a bright-eyed entrepreneur-in-the-making in his mid 20s by the name of Prateek Chandra decided to set up a consulting firm and christen it Avenues Consult. Interestingly, it was right then that Prateek unknowingly set course on a long but highly enlightening journey that would lead him to this very moment.  

The establishment of Avenues Consult really marked the beginning of somewhat of a mission, as envisioned by Prateek, to share his knowledge on branding, marketing and digital optimization that he had been relentlessly acquiring along the way. This was of course during a time when the digital advertising and marketing industry in India was still in its nascent stage. As the name suggested, Avenues Consult set out to offer consulting services to individuals and firms alike that wanted to gain traction in their business/profession and stand out in the crowd. Here is where the young Prateek experienced for the first time how it felt to help someone accelerate their business with his knowledge and skills. The services that Avenues Consult offered included internet marketing, SEO/SEM/PPC, marketing collaterals (PRs, brochures, content), web design and development - the handiwork of a small team of professionals quite as young as the founder himself, including yours truly.  

Along the way, in 2012, Avenues Consult gave way to Bizezee Inc, a rebranded and refurbished version of it that decided to put the focus on cloud business applications tailor-made for mid-size and enterprise businesses; a move that was suggestive of its synchronization with the evolving technology. Bizezee sought to narrow the gap between businesses and their target consumers by introducing them to each other online through meticulous planning and well-laid marketing strategies. Starting with the preliminary task of making the products and services of its clients rank high on search engines to boost visibility and receive queries/requests. Next, a smooth concoction of branding, digital marketing, creative design, IT support and business consulting, and it was time to impress the customers off their socks.  

However, despite having achieved considerable success, Bizezee simply happened to be just the next stepping-stone in this journey that eventually led to yet another exercise in rebranding, the magnum opus that went on to be named 0707 Inc.   

Which is where some of those burning questions can be put to rest now. What is 0707? Why such an unusual name? What transpired in the founder’s mind - or rather life as it is in this case - to name it thus? Also, how exactly is it any different from other agencies with a not-so perplexing name?  

And to that end we would like to take a slight detour, as we delve into the now lesser explored areas of numerology and divination, while simultaneously taking care not to lose focus on what we do. You see, 0707 Inc was conceptualized in 2019 out of a burning aspiration that arose after a tryst with nothing less than destiny, which in this case was the birth of Prateek’s daughter on the same date as his birth date – the seventh day of the seventh month. Now this event could have been easily brushed off as a happy coincidence apt for Facebook photo ops and jolly birthday parties. But the deeper meaning behind this combination was too important to ignore. For the uninitiated, 0707 is a divine number that is said to be sent down by your angels as a sign that positive changes are headed your way and your problems will soon be a thing of the past. The number 7 symbolizes inner-wisdom, research and psychic abilities, while the number 0 symbolizes new beginnings, eternity and completeness. People born under the number 0707 display great energy coupled with highly sociable traits and the urge to learn new things while constantly endeavoring to bring change in their lives and in those around them. As things started getting smoother after his daughter’s birth, and with a good deal of research, Prateek managed to put the pieces together and finally understand what he had to do.  

Our aspiration is to create a company whose core values would mirror the qualities of the angel number 0707, armed with a team of professionals who would in turn play the role of “angels” to provide solutions and support to clients and stand by them at all times. A suite of E-commerce software add-ons for Shopify and WooCommerce under the umbrella brand “0707 Commerce” is just one of the many things that we are developing even as I write, as brainstorming sessions ensue at feverish paces to come up with more tools so you can do business without fear. We are still a handful of professionals – but growing nonetheless – that believe in the idea of quality over quantity and remain dedicated to our goal. 

With that in mind we invite you to give us an opportunity to help you achieve bigger and faster results for your business. Reach out to us with your digital experience transformation needs and we will be happy to set up a tête-à-tête with our professionals. After all, it’s just all in a day’s work for us.

0 Claps

Recent Insights