Our Insights: validation

4 easy steps to validate your product idea before launching it online

4 easy steps to validate your product idea before launching it online

Manufacturing, promoting and selling a product online involves a great deal of money, time and effort. It’s therefore extremely important that you go about it in a systematic manner so your product idea doesn’t tank in the market.

How to use customer reviews to optimize conversion rate in 5 simple steps

How to use customer reviews to optimize conversion rate in 5 simple steps

A staggering 93% of shoppers prefer to read up customer reviews online before deciding to buy a product. Out of these readers, 72% admit that positive customer reviews prompt them to trust a business.