Our Insights: UX design

What is 0707? The story behind our unconventional branding

What is 0707? The story behind our unconventional branding

The inception of 0707 can be traced back to the year 2007, to the bustling Indian city of New Delhi, where a bright-eyed entrepreneur-in-the-making in his mid 20s who went by the name of Prateek Chandra decided to set up a design & marketing consulting firm.

Growth Design: The Path to the Future of Product Design that Every Business Should Follow

Growth Design: The Path to the Future of Product Design that Every Business Should Follow

In the world of web design, growth designers are on a mission to make sites easier and more intuitive for new visitors. They understand that your current customer base is important, but it’s just as vital to not get caught up in keeping them engaged through advertising ploys and focus instead all efforts into making sure people want to return again so they can tell their friends about how great you site was.

UX Design Mistakes You Unwittingly Make and How to Fix Them

UX Design Mistakes You Unwittingly Make and How to Fix Them

When designing any new feature it's important to not only think about its benefits but also about negative consequences to any possible design flaws in the feature. Not only could the performance of your product be seriously thwarted but your chances at securing the loyalty of users could fall flat on your face.

The Benefits of UX Audit and How to Conduct One

The Benefits of UX Audit and How to Conduct One

UX audit is a great way to receive valuable insights on your product’s weaknesses as well as strengths. Knowing the core problems in your app or website can help you make informed decisions about future updates, more features and improvements that can go on to attract more customers while also improving usability for those already on board.

How to Create Eye-popping Hero Images: Best Practices & Examples to Inspire You

How to Create Eye-popping Hero Images: Best Practices & Examples to Inspire You

Hero images are a great way to get someone's attention and build up the mood of your website. They can be as simple or complex as you want, but they're all designed to convey and draw emotions right from the very first moment on your website.

How to Use White Space in UI Design: Best Practices with Practical Tips

How to Use White Space in UI Design: Best Practices with Practical Tips

White space or ‘negative space’ as it is also known by, is the empty space between content and design elements. It is also akin to the pauses jammed in between songs and conversations. Without these pauses, those songs that we love so much or conversations that we look forward to would be nothing but total nerve-wrecking racket.

Is Green UX Design The Key to A Cleaner Future?

Is Green UX Design The Key to A Cleaner Future?

Sustainability, in today’s time, is seen as framework of research, community efforts, global initiatives and programs to fight for ecological balance and save earth’s natural resources from running dry due to overexploitation.