Our Insights: user experience

Review of the Top 5 Prototyping Tools for UI/UX Designers in 2021

Review of the Top 5 Prototyping Tools for UI/UX Designers in 2021

The right tools can make any project a breeze. From the sketchy beginnings of an idea through construction, prototypes are built with various types and styles that range from simple design templates for designing screens or wireframes all the way up to integrated product development.

A Look at the Major Takeaways from UX/UI Principles Applied in Game Design

A Look at the Major Takeaways from UX/UI Principles Applied in Game Design

One of the biggest challenges that a game designer faces is creating both a delightful and memorable experience for the players. Remember, the goal is to hook them gamers to build enough excitement for follow-up versions of the games they’re playing.

Growth Design: The Path to the Future of Product Design that Every Business Should Follow

Growth Design: The Path to the Future of Product Design that Every Business Should Follow

In the world of web design, growth designers are on a mission to make sites easier and more intuitive for new visitors. They understand that your current customer base is important, but it’s just as vital to not get caught up in keeping them engaged through advertising ploys and focus instead all efforts into making sure people want to return again so they can tell their friends about how great you site was.

Why Your Website Should be ADA Compliant with an Accessibility Statement and How to Build One

Why Your Website Should be ADA Compliant with an Accessibility Statement and How to Build One

From employment and business opportunities to education, health care and sports, the internet is a world of information and resources for everyone around the world. And it is especially because of this momentous information overdrive that people with disabilities need equal access to the internet.

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

Availability of visible actions that are obvious enough to prompt users into taking their next step are just as crucial as the lack of it in understanding user behavior. A series of such steps indicate a clear interaction between the user and the design interface. Effective design is all about identifying what users need and offering exactly that to them.

Best web design companies & web designers in the US for every budget and industry

Best web design companies & web designers in the US for every budget and industry

The World Wide Web is inexhaustibly replete with millions of websites, each serving some purpose that fulfils the needs of netizens on the virtual prowl every day. And though getting your own website up and running pronto has become quite simple now, thanks to template-based website builders, the task is best left into the hands of professional web designers.

7 powerful customer retention strategies to boost profits & keep your customers happy+loyal

7 powerful customer retention strategies to boost profits & keep your customers happy+loyal

Customer acquisition and customer retention, quite simply put, are the two main pillars that hold up a business, no matter what the nature of the business is. While the former entails the strategy of acquiring new customers through various marketing campaigns, the latter is about converting them to loyal customers by strengthening the buyer and seller relationship.

10-step plan for a website redesign strategy that's devised for business growth

10-step plan for a website redesign strategy that's devised for business growth

Planning for website redesign is very important because if you don’t plan you will be facing some serious problems like unforeseen and unwanted organizational expenses, delay in marketing initiatives & even inter departmental disagreements.