Hero images are a great way to get someone's attention and build up the mood of your website. They can be as simple or complex as you want, but they're all designed to convey and draw emotions right from the very first moment on your website.
White space or ‘negative space’ as it is also known by, is the empty space between content and design elements. It is also akin to the pauses jammed in between songs and conversations. Without these pauses, those songs that we love so much or conversations that we look forward to would be nothing but total nerve-wrecking racket.