Planning for website redesign is very important because if you don’t plan you will be facing some serious problems like unforeseen and unwanted organizational expenses, delay in marketing initiatives & even inter departmental disagreements.
Growth-driven design or GDD is a data-driven methodology that is based on the study of consumer behavior and user data. This is where design and marketing put on a unified front to reap real benefits for your eCommerce business.
Capturing the customer at a high level of purchase intent and bringing them to your site depends on the effectiveness of your internet marketing efforts. For your site to rank high on search results, the SEO / SEM of your company must be in extremely capable hands.