Our Insights: customer lifetime value

7 powerful customer retention strategies to boost profits & keep your customers happy+loyal

7 powerful customer retention strategies to boost profits & keep your customers happy+loyal

Customer acquisition and customer retention, quite simply put, are the two main pillars that hold up a business, no matter what the nature of the business is. While the former entails the strategy of acquiring new customers through various marketing campaigns, the latter is about converting them to loyal customers by strengthening the buyer and seller relationship.