Our Insights: Brand Identity

Take Your Branding Game a Notch Higher with a Brand Mascot

Take Your Branding Game a Notch Higher with a Brand Mascot

If created and pitched smartly, brand mascots can strike the right chord with the target audience and leave a lasting impression in their hearts and minds. M&M’s Spokescandies, Tony the Tiger and the Pillsbury Doughboy come to mind when we think of the most lovable mascots of all times. Each of these mascots made a huge impact with children, courtesy the fun way in which they presented the products.