What is 0707? The story behind our unconventional branding

What is 0707? The story behind our unconventional branding

The inception of 0707 can be traced back to the year 2007, to the bustling Indian city of New Delhi, where a bright-eyed entrepreneur-in-the-making in his mid 20s who went by the name of Prateek Chandra decided to set up a design & marketing consulting firm.

Review of the Top 5 Prototyping Tools for UI/UX Designers in 2021

Review of the Top 5 Prototyping Tools for UI/UX Designers in 2021

The right tools can make any project a breeze. From the sketchy beginnings of an idea through construction, prototypes are built with various types and styles that range from simple design templates for designing screens or wireframes all the way up to integrated product development.

A Look at the Major Takeaways from UX/UI Principles Applied in Game Design

A Look at the Major Takeaways from UX/UI Principles Applied in Game Design

One of the biggest challenges that a game designer faces is creating both a delightful and memorable experience for the players. Remember, the goal is to hook them gamers to build enough excitement for follow-up versions of the games they’re playing.

Best Front-end Technology for Enterprise Websites in 2021: A Comparative Study

Best Front-end Technology for Enterprise Websites in 2021: A Comparative Study

Businesses that want to be successful online need a great and immersive user experience. The first impression is what will prompt users to make their next move. Much of the responsibility in creating that experience rests on a front-end developer and the architecture they adopt.

Why Your Website Should be ADA Compliant with an Accessibility Statement and How to Build One

Why Your Website Should be ADA Compliant with an Accessibility Statement and How to Build One

From employment and business opportunities to education, health care and sports, the internet is a world of information and resources for everyone around the world. And it is especially because of this momentous information overdrive that people with disabilities need equal access to the internet.

UX Design Mistakes You Unwittingly Make and How to Fix Them

UX Design Mistakes You Unwittingly Make and How to Fix Them

When designing any new feature it's important to not only think about its benefits but also about negative consequences to any possible design flaws in the feature. Not only could the performance of your product be seriously thwarted but your chances at securing the loyalty of users could fall flat on your face.

The Benefits of UX Audit and How to Conduct One

The Benefits of UX Audit and How to Conduct One

UX audit is a great way to receive valuable insights on your product’s weaknesses as well as strengths. Knowing the core problems in your app or website can help you make informed decisions about future updates, more features and improvements that can go on to attract more customers while also improving usability for those already on board.

How to Use White Space in UI Design: Best Practices with Practical Tips

How to Use White Space in UI Design: Best Practices with Practical Tips

White space or ‘negative space’ as it is also known by, is the empty space between content and design elements. It is also akin to the pauses jammed in between songs and conversations. Without these pauses, those songs that we love so much or conversations that we look forward to would be nothing but total nerve-wrecking racket.

Is Green UX Design The Key to A Cleaner Future?

Is Green UX Design The Key to A Cleaner Future?

Sustainability, in today’s time, is seen as framework of research, community efforts, global initiatives and programs to fight for ecological balance and save earth’s natural resources from running dry due to overexploitation.

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

Availability of visible actions that are obvious enough to prompt users into taking their next step are just as crucial as the lack of it in understanding user behavior. A series of such steps indicate a clear interaction between the user and the design interface. Effective design is all about identifying what users need and offering exactly that to them.

Best web design companies & web designers in the US for every budget and industry

Best web design companies & web designers in the US for every budget and industry

The World Wide Web is inexhaustibly replete with millions of websites, each serving some purpose that fulfils the needs of netizens on the virtual prowl every day. And though getting your own website up and running pronto has become quite simple now, thanks to template-based website builders, the task is best left into the hands of professional web designers.

Website development project management: Best practices for entrepreneurs & marketers

Website development project management: Best practices for entrepreneurs & marketers

Website project management is one of the more crucial skills you should consider gaining if you run a web design & development agency. Working on your technical prowess or trying to get better at aligning deliveries for a project are responsibilities that you’ll find easy enough to handle with time. Managing the project itself, on the other hand, is an entirely different ballgame.

Moving from brick-and-mortar store to eCommerce store in COVID times: Your ultimate guide

Moving from brick-and-mortar store to eCommerce store in COVID times: Your ultimate guide

By the end of 2020, over 15,000 retail stores had shut shop in the US, mostly declaring bankruptcy, as strict restrictions led to slim revenues and rising debt. Of course, a large number of retail stores were making a steady transition to the online space, a step that was influenced by both the pandemic as well as adaptation to a growing trend of doing business online.

5 simple but effective methods to manage a remote team by addressing the key challenges

5 simple but effective methods to manage a remote team by addressing the key challenges

With the unprecedented rise in remote working in the wake of the COVID-19 crisis, a forecast by Global Workplace Analytics suggests that about 25-30% of the American workforce will be working from home most days in a week by the end of 2021. As confidence and productivity climb higher, we might even see remote working as a new normal in the near future.

The science of inventory management & 8 essential techniques you should master for big savings

The science of inventory management & 8 essential techniques you should master for big savings

Quite simply put, inventory management is both the art & science of optimizing or rightsizing your stock of goods for sale to match the expected sales. This way you neither pay for extra goods and storage nor lose sales when there is insufficient stock.

8 crucial reasons to go for a Headless CMS plus a look at the top 10 platforms

8 crucial reasons to go for a Headless CMS plus a look at the top 10 platforms

The birth of headless CMS was a result of the need for a solution to the vociferous appetite of the digital age. End users constantly demanding improvements and businesses striving to provide exactly that through customized content across multiple channels.

10-step plan for a website redesign strategy that's devised for business growth

10-step plan for a website redesign strategy that's devised for business growth

Planning for website redesign is very important because if you don’t plan you will be facing some serious problems like unforeseen and unwanted organizational expenses, delay in marketing initiatives & even inter departmental disagreements.

10 indisputable reasons why you should choose WordPress to build your website

10 indisputable reasons why you should choose WordPress to build your website

Ever since WordPress has stepped out of its erstwhile identity as just a blogging platform and armed itself with some powerful features, some of the leading digital enterprises came knocking on its doors to become loyal patrons.

8 eCommerce conversion rate optimization hacks you must know if you have an online store

8 eCommerce conversion rate optimization hacks you must know if you have an online store

Capturing the customer at a high level of purchase intent and bringing them to your site depends on the effectiveness of your internet marketing efforts. For your site to rank high on search results, the SEO / SEM of your company must be in extremely capable hands.