Our Insights - Marketing

If created and pitched smartly, brand mascots can strike the right chord with the target audience and leave a lasting impression in their hearts and minds. M&M’s Spokescandies, Tony the Tiger and the Pillsbury Doughboy come to mind when we think of the most lovable mascots of all times. Each of these mascots made a huge impact with children, courtesy the fun way in which they presented the products.

The landing page doesn’t have to be your website’s homepage. Essentially, it has to be a webpage with all the information that your target audience would be interested in and you’d, therefore want to redirect them to that page.

Customer acquisition and customer retention, quite simply put, are the two main pillars that hold up a business, no matter what the nature of the business is. While the former entails the strategy of acquiring new customers through various marketing campaigns, the latter is about converting them to loyal customers by strengthening the buyer and seller relationship.

Emailing is in no way a dying practice, and email marketing certainly is not. No, on the contrary email marketing is a highly effective marketing strategy that business owners depend on, whatever the industry they belong to.

Manufacturing, promoting and selling a product online involves a great deal of money, time and effort. It’s therefore extremely important that you go about it in a systematic manner so your product idea doesn’t tank in the market.

A staggering 93% of shoppers prefer to read up customer reviews online before deciding to buy a product. Out of these readers, 72% admit that positive customer reviews prompt them to trust a business.

We explored some of the most popular eCommerce websites to learn more about their secrets to success and what makes them stay strong in their respective top places. Join us in this survey that will put the spotlight on the ‘best of the best’ - some of the best practices by the best eCommerce websites.

Customers relate more to businesses that have a great story to narrate, stories of how they started, why they even started, of the obstacles they faced and overcame, of why their customers should trust them, and so on.