Growth Design: The Path to the Future of Product Design that Every Business Should Follow

Growth Design: The Path to the Future of Product Design that Every Business Should Follow

In the world of web design, growth designers are on a mission to make sites easier and more intuitive for new visitors. They understand that your current customer base is important, but it’s just as vital to not get caught up in keeping them engaged through advertising ploys and focus instead all efforts into making sure people want to return again so they can tell their friends about how great you site was.

Take Your Branding Game a Notch Higher with a Brand Mascot

Take Your Branding Game a Notch Higher with a Brand Mascot

If created and pitched smartly, brand mascots can strike the right chord with the target audience and leave a lasting impression in their hearts and minds. M&M’s Spokescandies, Tony the Tiger and the Pillsbury Doughboy come to mind when we think of the most lovable mascots of all times. Each of these mascots made a huge impact with children, courtesy the fun way in which they presented the products.

How to design landing pages that can improve your website's conversion rate

How to design landing pages that can improve your website's conversion rate

The landing page doesn’t have to be your website’s homepage. Essentially, it has to be a webpage with all the information that your target audience would be interested in and you’d, therefore want to redirect them to that page.

7 powerful customer retention strategies to boost profits & keep your customers happy+loyal

7 powerful customer retention strategies to boost profits & keep your customers happy+loyal

Customer acquisition and customer retention, quite simply put, are the two main pillars that hold up a business, no matter what the nature of the business is. While the former entails the strategy of acquiring new customers through various marketing campaigns, the latter is about converting them to loyal customers by strengthening the buyer and seller relationship.

Successful email marketing made easy: A beginner's guide

Successful email marketing made easy: A beginner's guide

Emailing is in no way a dying practice, and email marketing certainly is not. No, on the contrary email marketing is a highly effective marketing strategy that business owners depend on, whatever the industry they belong to.

4 easy steps to validate your product idea before launching it online

4 easy steps to validate your product idea before launching it online

Manufacturing, promoting and selling a product online involves a great deal of money, time and effort. It’s therefore extremely important that you go about it in a systematic manner so your product idea doesn’t tank in the market.

How to use customer reviews to optimize conversion rate in 5 simple steps

How to use customer reviews to optimize conversion rate in 5 simple steps

A staggering 93% of shoppers prefer to read up customer reviews online before deciding to buy a product. Out of these readers, 72% admit that positive customer reviews prompt them to trust a business.

8 vital lessons to take home from the best eCommerce websites

8 vital lessons to take home from the best eCommerce websites

We explored some of the most popular eCommerce websites to learn more about their secrets to success and what makes them stay strong in their respective top places. Join us in this survey that will put the spotlight on the ‘best of the best’ - some of the best practices by the best eCommerce websites.

Storytelling your way to profits - Why & how to tell a compelling brand story

Storytelling your way to profits - Why & how to tell a compelling brand story

Customers relate more to businesses that have a great story to narrate, stories of how they started, why they even started, of the obstacles they faced and overcame, of why their customers should trust them, and so on.