What is 0707? The story behind our unconventional branding

What is 0707? The story behind our unconventional branding

The inception of 0707 can be traced back to the year 2007, to the bustling Indian city of New Delhi, where a bright-eyed entrepreneur-in-the-making in his mid 20s who went by the name of Prateek Chandra decided to set up a design & marketing consulting firm.

Review of the Top 5 Prototyping Tools for UI/UX Designers in 2021

Review of the Top 5 Prototyping Tools for UI/UX Designers in 2021

The right tools can make any project a breeze. From the sketchy beginnings of an idea through construction, prototypes are built with various types and styles that range from simple design templates for designing screens or wireframes all the way up to integrated product development.

A Look at the Major Takeaways from UX/UI Principles Applied in Game Design

A Look at the Major Takeaways from UX/UI Principles Applied in Game Design

One of the biggest challenges that a game designer faces is creating both a delightful and memorable experience for the players. Remember, the goal is to hook them gamers to build enough excitement for follow-up versions of the games they’re playing.

Growth Design: The Path to the Future of Product Design that Every Business Should Follow

Growth Design: The Path to the Future of Product Design that Every Business Should Follow

In the world of web design, growth designers are on a mission to make sites easier and more intuitive for new visitors. They understand that your current customer base is important, but it’s just as vital to not get caught up in keeping them engaged through advertising ploys and focus instead all efforts into making sure people want to return again so they can tell their friends about how great you site was.

Why Your Website Should be ADA Compliant with an Accessibility Statement and How to Build One

Why Your Website Should be ADA Compliant with an Accessibility Statement and How to Build One

From employment and business opportunities to education, health care and sports, the internet is a world of information and resources for everyone around the world. And it is especially because of this momentous information overdrive that people with disabilities need equal access to the internet.

UX Design Mistakes You Unwittingly Make and How to Fix Them

UX Design Mistakes You Unwittingly Make and How to Fix Them

When designing any new feature it's important to not only think about its benefits but also about negative consequences to any possible design flaws in the feature. Not only could the performance of your product be seriously thwarted but your chances at securing the loyalty of users could fall flat on your face.

The Benefits of UX Audit and How to Conduct One

The Benefits of UX Audit and How to Conduct One

UX audit is a great way to receive valuable insights on your product’s weaknesses as well as strengths. Knowing the core problems in your app or website can help you make informed decisions about future updates, more features and improvements that can go on to attract more customers while also improving usability for those already on board.

How to Create Eye-popping Hero Images: Best Practices & Examples to Inspire You

How to Create Eye-popping Hero Images: Best Practices & Examples to Inspire You

Hero images are a great way to get someone's attention and build up the mood of your website. They can be as simple or complex as you want, but they're all designed to convey and draw emotions right from the very first moment on your website.

How to Use White Space in UI Design: Best Practices with Practical Tips

How to Use White Space in UI Design: Best Practices with Practical Tips

White space or ‘negative space’ as it is also known by, is the empty space between content and design elements. It is also akin to the pauses jammed in between songs and conversations. Without these pauses, those songs that we love so much or conversations that we look forward to would be nothing but total nerve-wrecking racket.

Is Green UX Design The Key to A Cleaner Future?

Is Green UX Design The Key to A Cleaner Future?

Sustainability, in today’s time, is seen as framework of research, community efforts, global initiatives and programs to fight for ecological balance and save earth’s natural resources from running dry due to overexploitation.

Take Your Branding Game a Notch Higher with a Brand Mascot

Take Your Branding Game a Notch Higher with a Brand Mascot

If created and pitched smartly, brand mascots can strike the right chord with the target audience and leave a lasting impression in their hearts and minds. M&M’s Spokescandies, Tony the Tiger and the Pillsbury Doughboy come to mind when we think of the most lovable mascots of all times. Each of these mascots made a huge impact with children, courtesy the fun way in which they presented the products.

How to design landing pages that can improve your website's conversion rate

How to design landing pages that can improve your website's conversion rate

The landing page doesn’t have to be your website’s homepage. Essentially, it has to be a webpage with all the information that your target audience would be interested in and you’d, therefore want to redirect them to that page.

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

Availability of visible actions that are obvious enough to prompt users into taking their next step are just as crucial as the lack of it in understanding user behavior. A series of such steps indicate a clear interaction between the user and the design interface. Effective design is all about identifying what users need and offering exactly that to them.

Best web design companies & web designers in the US for every budget and industry

Best web design companies & web designers in the US for every budget and industry

The World Wide Web is inexhaustibly replete with millions of websites, each serving some purpose that fulfils the needs of netizens on the virtual prowl every day. And though getting your own website up and running pronto has become quite simple now, thanks to template-based website builders, the task is best left into the hands of professional web designers.

Website development project management: Best practices for entrepreneurs & marketers

Website development project management: Best practices for entrepreneurs & marketers

Website project management is one of the more crucial skills you should consider gaining if you run a web design & development agency. Working on your technical prowess or trying to get better at aligning deliveries for a project are responsibilities that you’ll find easy enough to handle with time. Managing the project itself, on the other hand, is an entirely different ballgame.

8 vital lessons to take home from the best eCommerce websites

8 vital lessons to take home from the best eCommerce websites

We explored some of the most popular eCommerce websites to learn more about their secrets to success and what makes them stay strong in their respective top places. Join us in this survey that will put the spotlight on the ‘best of the best’ - some of the best practices by the best eCommerce websites.

Storytelling your way to profits - Why & how to tell a compelling brand story

Storytelling your way to profits - Why & how to tell a compelling brand story

Customers relate more to businesses that have a great story to narrate, stories of how they started, why they even started, of the obstacles they faced and overcame, of why their customers should trust them, and so on.

10-step plan for a website redesign strategy that's devised for business growth

10-step plan for a website redesign strategy that's devised for business growth

Planning for website redesign is very important because if you don’t plan you will be facing some serious problems like unforeseen and unwanted organizational expenses, delay in marketing initiatives & even inter departmental disagreements.

Implement Growth-Driven Design (GDD) on your eCommerce website using SMART Goals

Implement Growth-Driven Design (GDD) on your eCommerce website using SMART Goals

Growth-driven design or GDD is a data-driven methodology that is based on the study of consumer behavior and user data. This is where design and marketing put on a unified front to reap real benefits for your eCommerce business.