Is Green UX Design The Key to A Cleaner Future?

Is Green UX Design The Key to A Cleaner Future?

Sustainability, in today’s time, is seen as framework of research, community efforts, global initiatives and programs to fight for ecological balance and save earth’s natural resources from running dry due to overexploitation.

Take Your Branding Game a Notch Higher with a Brand Mascot

Take Your Branding Game a Notch Higher with a Brand Mascot

If created and pitched smartly, brand mascots can strike the right chord with the target audience and leave a lasting impression in their hearts and minds. M&M’s Spokescandies, Tony the Tiger and the Pillsbury Doughboy come to mind when we think of the most lovable mascots of all times. Each of these mascots made a huge impact with children, courtesy the fun way in which they presented the products.

How to design landing pages that can improve your website's conversion rate

How to design landing pages that can improve your website's conversion rate

The landing page doesn’t have to be your website’s homepage. Essentially, it has to be a webpage with all the information that your target audience would be interested in and you’d, therefore want to redirect them to that page.

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

The fundamental principles of Interaction Design (IxD) that enhance user-product communication

Availability of visible actions that are obvious enough to prompt users into taking their next step are just as crucial as the lack of it in understanding user behavior. A series of such steps indicate a clear interaction between the user and the design interface. Effective design is all about identifying what users need and offering exactly that to them.

Best web design companies & web designers in the US for every budget and industry

Best web design companies & web designers in the US for every budget and industry

The World Wide Web is inexhaustibly replete with millions of websites, each serving some purpose that fulfils the needs of netizens on the virtual prowl every day. And though getting your own website up and running pronto has become quite simple now, thanks to template-based website builders, the task is best left into the hands of professional web designers.

Website development project management: Best practices for entrepreneurs & marketers

Website development project management: Best practices for entrepreneurs & marketers

Website project management is one of the more crucial skills you should consider gaining if you run a web design & development agency. Working on your technical prowess or trying to get better at aligning deliveries for a project are responsibilities that you’ll find easy enough to handle with time. Managing the project itself, on the other hand, is an entirely different ballgame.

Moving from brick-and-mortar store to eCommerce store in COVID times: Your ultimate guide

Moving from brick-and-mortar store to eCommerce store in COVID times: Your ultimate guide

By the end of 2020, over 15,000 retail stores had shut shop in the US, mostly declaring bankruptcy, as strict restrictions led to slim revenues and rising debt. Of course, a large number of retail stores were making a steady transition to the online space, a step that was influenced by both the pandemic as well as adaptation to a growing trend of doing business online.

5 simple but effective methods to manage a remote team by addressing the key challenges

5 simple but effective methods to manage a remote team by addressing the key challenges

With the unprecedented rise in remote working in the wake of the COVID-19 crisis, a forecast by Global Workplace Analytics suggests that about 25-30% of the American workforce will be working from home most days in a week by the end of 2021. As confidence and productivity climb higher, we might even see remote working as a new normal in the near future.

7 powerful customer retention strategies to boost profits & keep your customers happy+loyal

7 powerful customer retention strategies to boost profits & keep your customers happy+loyal

Customer acquisition and customer retention, quite simply put, are the two main pillars that hold up a business, no matter what the nature of the business is. While the former entails the strategy of acquiring new customers through various marketing campaigns, the latter is about converting them to loyal customers by strengthening the buyer and seller relationship.

Successful email marketing made easy: A beginner's guide

Successful email marketing made easy: A beginner's guide

Emailing is in no way a dying practice, and email marketing certainly is not. No, on the contrary email marketing is a highly effective marketing strategy that business owners depend on, whatever the industry they belong to.